Your fixtures, in a real space, in any browser.

A WebVR showroom puts specifiers inside an architecturally accurate environment lit by your products. No headset, no install, shared as a link. One link replaces a dozen follow-up emails after LightFair. Your reps walk clients through it live; specifiers revisit it when the spec is being written. First impressions become lasting ones.

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Why it matters

A specifier in another city cannot walk your showroom, and catalogue images show a fixture rather than the light it throws. A showroom in the browser puts your products in an architecturally accurate space, lit from your own photometry, so a designer can look up at a ceiling and judge glare the way they would in person.

What you get

  • A browser-based walkthrough shared as a link, with no app, plugin, or headset
  • An architectural environment matched to the applications your fixtures are sold into
  • Lighting simulated from your IES files, so distribution, glare, and wall washing read correctly
  • Interactive controls for walking the space, switching scenes, and comparing options
  • Fullscreen presentation mode, so a rep can drive the tour live in a client meeting

How the process works

  1. 01

    Scope

    We start with the fixture list, the applications it is specified into, and how your reps present today. That decides the scenes the tour needs.

  2. 02

    Environment

    We model or source a space that matches those applications, held to real dimensions so the room reads as a project rather than a stage.

  3. 03

    Lighting

    Your IES files drive the light. Where a fixture has no photometry we can use, we tell you before the build starts rather than after.

  4. 04

    Review and launch

    You walk the showroom in the browser and mark what needs adjusting. We then hand over a link for your site, launch emails, and rep tablets.

What we need from your team

  • IES photometry files for each fixture you want lit
  • Revit, CAD, or 3D models, plus finish and material information
  • Spec sheets and product photography for reference
  • A named reviewer for fixture placement and light levels
  • Brand guidance for the interface and any labels inside the tour

Typical turnaround

Showrooms are scheduled against your launch date. Fixture count and scene count drive the schedule. We agree a delivery date at kickoff, tell you what would move it, and hold a review window with your team before launch.

Frequently asked questions

Do specifiers need a headset?
No. The showroom runs in a browser on a laptop, phone, or tablet. If a specifier has a headset it will work there too, but nothing about the tour depends on it.
How accurate is the lighting?
Distribution, intensity, and glare come from your IES files rather than an artist's guess, so the light behaves the way it does in a study.
Can we change the showroom after launch?
Yes. New finishes, added fixtures, and lighting adjustments are built into the same tour, so the link your reps share stays current.
Where can we use it?
Anywhere you can send a link: your website, a launch email, a screen at a trade show, or a rep's tablet in a client meeting.
Do we need a full building model?
No. We build the spaces your fixtures are specified into. If you have models of those environments we use them; if not, we model what the tour needs.