Attract more specifiers.Cut the back-and-forth.

Everything we build serves three outcomes: more specifiers choosing your products, less time lost to back-and-forth, and specifications that survive value engineering.

Collected
Specifier Data

1Revit / BIM Family

2Application Rendering

3Product Rendering

4Installation Video

5WebVR Walkthrough

Everything we build is shaped by day-to-day lighting design practice.

Content Production

Revit/BIM families: fully parametric, dimensionally accurate, and modeled to LOD 300 per the AIA framework. Easy for specifiers to use, and clean enough that BIM managers keep them in the model.
Photorealistic renderings: application renderings that place your fixture in a real designed space, with light simulated from your actual IES photometry, plus product renderings that show the fixture itself in studio-grade detail. When a specifier can picture your fixture in their project, you've already won half the decision; the right visual reference closes the rest.
Installation videos: every contractor question answered on screen is a support call you never take and an RFI that never lands on your rep's desk. They also give design teams a clearer way to communicate your product, making it easier for designers to specify it.
WebVR walkthroughs: online walk-through showrooms with lighting effects simulated from real IES files, bringing your fixtures to specifiers in cities where you have no showroom.

Your Products

Design Firms
Sales Teams
Engineers
Rep Agencies

See who's specifying you, and who's substituting you out.

Specifier Intelligence

You invest in reps and trade shows. Do you know which specifiers actually choose you, and where you're being substituted out?

Specifier and firm-level mapping: see exactly which lighting design firms, architects, and engineers drive your specifications.
Substitution analysis: find where 'or equal' is beating you, and what it costs.
Launch targeting: put new products in front of the specifier segments most likely to write them in.